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The Power Struggle Over the Cable News Network Shows The Extent to Which Broken US Media Now Is.

On Thursday evening, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and directing people to her network’s 9pm newscast.

Even though CNN is certainly not a perfect news source, her words seemed accurate for numerous observers. It is one of the outlets where you can find fact-based and mostly trustworthy reporting – notably during breaking news situations such as the one developing near a New Hampshire storage facility.

A Precarious Situation During a High-Stakes Struggle

Yet the news network, now 45 years old, finds itself in a uncertain state as two giant media corporations vie for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has become part of a major game of business acquisition, rather than as a question of what helps the news-consuming public.

“Here is one more case of the profound systemic issues with roots in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The speculation about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.

“It is often framed as a business story with powerful individuals as the central actors, but there is scant discussion of the common good,” Pickard added.

A Further Element: Donald Trump

The network's predicament is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” antagonist.

Think back to the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to like that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Future of More Turmoil

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a welcome development to many at the network, but it’s far from a guarantee of stability. That setup could position CNN for a future sale. It never ends.

According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Either merger would be harmful to the country, and both should be contested by the government,” Wu argued.

The Bigger Challenge and a Potential Solution

Regardless of the resolution in this situation, the underlying crisis persists.

“Our current system is a highly anti-democratic system, but we must resist learned helplessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to build this profit-obsessed monster, and revised policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that is not to say it will not happen in the future.

Measures that support independent news organizations, bolster local journalism, subsidize public media, and prohibit the concentration of media power in a handful of hands are achievable – they are essential for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN must not be pieces in the latest merger game.

By

Daniel Powers

A digital anthropologist and tech enthusiast who travels globally to uncover emerging trends and cultural shifts.

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